30 Sep TENT LONDON 2009
Posted at 15:42h in DESIGN, EXHIBITIONS, INTERNATIONALIZATION
Viarco exhibited new products in London.
Simple, straight and totally focused on the new products, that was the participation of Viarco at the Tent London inserted in the London Design Festival.
Far from the company’s natural environment and without friendship complacency by or those who have affinity to the brand, it can be said that the company’s exposure was a success. Visual artists, designers, architects and many others were enthusiastic and surprised by the new concepts and uses of Viarco products.
The participation in the London Design Festival validated the company’s strategy in betting on creative partnerships to develop original products with added value, and gives optimal prospects of internationalization for the brand, in short and medium term.