24 Oct INDUSTRIAL CYCLE, THE CITY IN 30 YEARS
Conferences about São João da Madeira City.
“What do the brands need to survive” was the theme of the fourth conference of the cycle “Industrial – the city in 30 years.”
Conducted by Suzana Menezes, head of the City Council´s culture department, with Paulo Marcelo, designer, researcher and professor at the Instituto Superior de Entre Douro e Vouga in Santa Maria da Feira and José Miguel Vieira, Director of Viarco, as guests.
Throughout the session we talked about retro-design and retro-marketing and several success stories in Portugal. We talked about Viarco and the new ways found by this company to be able to establish a centennial brand in the global market. We discussed the city and its industrial identity strongly marked today by technology, innovation and creativity. We discussed the future and the open roads. But also the challenges that new companies and brands face, especially when their market is now as competitive as it is global.